We are Carlos and Genevieve Rodriguez, based in Idaho. In 2017, we birthed Character Lures,  WWW.CHARACTERLURES.COM where we specialize in crafting quality metal gear such as dodgers, casting spinners, casting spoons, spinner blades, and plugs for salmon and steelhead. We paint, assemble, package and ship every single item in house. in 2023 we acquired our sister company WWW.DUTCHFORKCUSTOMLURES.COM from the Great Lakes area and look tp introduce D.F. to our West Coast customers

Our journey as dedicated anglers began with pier fishing on the ocean, but it quickly expanded to include the stunning waters of the Eastern Sierras, particularly June Lake. Over the years, we’ve explored numerous lakes, rivers, and oceans, fueled by our passion for fishing. We’re excited to share our love for the sport with you and to offer top-quality lures to enhance your fishing adventures.